🎾 James L. Bell Jr.

Head Tennis Pro & Director of Tennis

(Master Professional – High Performance)

South Florida Tennis Pros
National Tennis Community Association

A Master Professional is a teacher’s teacher — the highest level of certification in the sport. Coach Bell has spent decades training, mentoring, and developing players and coaches, combining technical precision with a deep understanding of performance and mindset. His focus is on results, discipline, and helping players reach their true potential.

Private and group lessons start at $45/hour.
If you’re serious about improving your game and ready to make a commitment, please complete the form below.
Coach Bell will personally contact you to discuss pricing, scheduling, and available training locations.

James Bell is an accomplished professional with more than 25 years of experience in leadership, technology, and organizational development. Throughout his career, he has managed complex projects, led teams, and delivered innovative solutions in both corporate and academic environments. His professionalism, discipline, and commitment to excellence carry over naturally into his work on the court.

As Head Tennis Pro and Tennis Director for South Florida Tennis Pros and the National Tennis Community Association (NTCA), James combines his technical precision and leadership experience to inspire players of all ages. He is passionate about community outreach, player development, and using tennis as a platform for growth, mentorship, and connection.

James is also licensed through the NCTR (National Council for Tennis Recognition) — a professional body that establishes high standards in coaching, certification, and player development across the country. Through this partnership, he helps uphold the integrity and advancement of the sport while ensuring every student receives quality instruction.

His mission is simple: to keep tennis alive by growing the game, strengthening communities, and creating pathways for future generations of players and professionals.

About South Florida Tennis Pros

Founded by Coach Burl, South Florida Tennis Pros was created to bring like-minded professionals together who share a passion for tennis and a purpose beyond the game itself.

Our mission is to keep tennis alive while connecting professionals from all walks of life — real estate, finance, education, health care, technology, and entrepreneurship — to collaborate, mentor, and uplift one another through the sport we love.

It’s not just about kids. It’s about creating an environment where adults who love the game can come together to network, share ideas, and build partnerships that strengthen both business and community. Through these relationships, we find ways to help the next generation, support education, and develop programs that make a lasting impact.

South Florida Tennis Pros is more than a club — it’s a movement bridging generations and borders. We believe that when people unite around a shared passion, great things happen both on and off the court.

Our players, sponsors, and mentors work together to:

Build stronger connections across professions and communities
Create scholarship opportunities and youth mentorship programs
Foster new ideas that work across regions and industries
Keep the spirit of competition, camaraderie, and service alive

Our motto: “Building Stronger Communities, One Rally at a Time.”

In Collaboration with the National Tennis Community Association (NTCA)

I’ve partnered with and joined the board of the National Tennis Community Association, a nonprofit organization based in Birmingham, Alabama.

Together, we’re working to expand opportunities for players, professionals, and communities — using tennis as a bridge to connect business, education, and youth development across the Southeast.

In The News

National Tennis Community Association

New Orleans Connection

Keeping Tennis Alive – Get Involved

We’re proud to continue keeping the game of tennis alive through our ongoing work with the Atkinson-Stern Tennis Center in New Orleans and other community partners across the Southeast.

Together, we’re creating opportunities for players of all ages to learn, compete, and connect — while using tennis as a bridge between business, education, and community development.

Whether you’re a player, coach, sponsor, or supporter, there’s a place for you in this movement.
Get involved and be part of something bigger — where every serve helps build a stronger community.

Event Photos

AD-IN Tennis Classic – Keepin’ Tennis Alive!

We’re excited to promote the AD-IN Tennis Classic in Memphis, Tennessee, as part of our ongoing commitment to Keeping’ Tennis Alive!

Together, we’re building bridges between players, professionals, and communities — expanding opportunities for youth programs, adult leagues, and local business engagement through the sport we love.

This partnership helps carry our shared mission forward: to grow the game, strengthen communities, and inspire the next generation — one serve at a time.

Tourment Photos

🎾 James L. Bell Jr.

About South Florida Tennis Pros

Alabama Connection

New Orleans Connection

Tennesse Connection